Recent Project
Project goal
The Ritual branding project required a balance between Irish culture and modern simplicity. I created a logo using Ogham script and an Imbolc-inspired sun motif, paired with a calming colour palette. This delivered a timeless, scalable identity that reflects Ritual’s focus on community, wellness, and connection while staying meaningful and visually clear.
Ritual Brand Identity
Brand guidelines
Website & SEO
Logo design
Project goal
The challenge was to design a vibrant and scalable event identity for HubSpot’s Bring Your Family to Work Day, balancing playfulness for families with HubSpot’s professional brand. I developed a flexible, cohesive visual system that worked across formats, ensuring consistency and global appeal while staying true to the brand.
Bring Your Family To Work Day
Event design
Visual graphics
Logo design
Project goal
The goal was to craft a brand identity for Mikey Cullen, reflecting his Irish heritage and the emotional depth of his poetry. Faced with abstract input—a symbolic passage of poetry—I translated key symbols into a scalable, cohesive logo. The design embodies his creativity, history, and individuality. Therefore, creating an authentic personal brand.
Cullen Brand Identity
Brand identity
Personal branding
Logo design
My Services
Brand Identity
Take your idea and deliver it as a unique visual personality with all essential visual assets.
Website & SEO
Fully responsive, user-centric website design, with content and SEO development.
Visual Graphics
Professionally designed visual assets that turn ideas into impactful visual statements.
Discovery
Brand strategy
Brand messaging
Visual identity design
Art direction
Brand guidelines
Wix Studio or WordPress
Responsive mobile design
Content and SEO
Custom animations
Handover guidelines
Tutorials
Posters
Menus
Logos
Basic animations
Graphic art
Photoshop
Have a specific request?
About me
Transforming ideas into visuals that make an impact!
I’m a graphic designer from Ireland, specialising in brand identity, websites & SEO, along with visual graphics. My journey began in university when I took on the challenge of creating a logo, patterning, and website for a hiking fleece. It was a steep learning curve, but a great experience!
My approach: "I focus on impactful and practical designs tailored to each client’s project goal."
Collaborating with amazing people and businesses has strengthened my skills and confidence. I take huge pride in ensuring that every project achieves its goals and leaves everyone involved proud of the final result.
detail.
detail.
Its all about the
Its all about the
detail.
Roots required an eye-catching design to attract customers, I used the jungle theme to evoke boldness and mystery. Soft pink adds a friendly, relaxed vibe, while greens and purples provide contrast and complement the design.
Branding
Vinyl Wrap Design
Food Truck Design
Roots
Design brief A bold, loud, yet friendly and inviting food truck.
Heart Week celebrates its people and values. The design reflects the diverse cultures and opinions of HubSpot’s global team, creating an engaging experience. The project focuses on vibrant, culturally inclusive assets.
Event Design
Visual Assets
Visual Identity
Hubspot
Design brief Design an inclusive, engaging visual identity for HubSpot Global Heart Week.
I created a unique illustration that celebrates this cultural heritage, blending timeless symbols with modern design, resulting in a striking and meaningful graphic for the T-shirt.
Graphic Design
Merchandise Design
Illustration Design
Seanchoíche
Design brief A design that encapsulates the story-telling traditions in Ireland.
I re-designed the Ivy Aspirations website and developed a cutting-edge brand identity that stands out in the industry with a professional and SEO-friendly structure. I used deep purple, gradients, and an abstract logo that represents the "brain" of the brand.
Branding
Website Design
SEO Optimisation
A Wicklow-based coffee roastery inspired by the founder’s coffee journey in Vancouver. I crafted a brand identity that’s playful yet polished, balancing a clean, professional look with a lighthearted feel, emphasising their dedication to quality in an authentic way.
Branding Identity
Brand Guidelines
Business identity
Pine Cone Coffee
Design brief Professional appeal with a playful feel. Dedicated to the product.
Challenging typical fitness branding with an inviting identity focused on hard work and dedication. The slogan, “Only For You,” reflects Cara’s mission to empower women to pursue fitness for themselves. This powerful message inspired a bold, punchy brand and website.
Branding
Website Design
SEO Optimisation
A dynamic van advertisement that captures an innovative architecture company’s diverse concepts, from Irish pubs to bars and restaurants. The design showcases their full range, from concept to creation.
Graphic design
Visual advertisment
Vinyl wrap design
Irish Pub Company
Design brief An aspiration to showcase their work around the world.
A photoshop project. Blending a photo with a brand to create a cohesive image. Therefore, project the message and tone for the event.
Graphic design
Event design
Photoshop
Santiago
Design brief A purposeful event poster
A photoshop project. Blending a product into Roots branding. Ensuring product is clear and looks appealing to viewers.
Graphic design
Product ad design
Photoshop
Roots
Design brief A new product promotion
TESTIMONIALS
Byron designed the visual assets for HubSpot's 2024 Hybrid Global Bring Your Family to Work Day program. This included a logo design and animation, email headers, flyers, and website banners - creatively sticking to our brand guidelines. Byron was a pleasure to work with from start to finish, remaining incredibly patient through around 10 iterations. Byron saved me a lot of time and the visual assets are beautiful!
Mia Byrne, Hubspot
Working with Byron on our website redesign has been a game-changer for our business! The new design is easier to use and has flow. The continuous SEO work, from content creation to Google management and ads, has been outstanding. We’ve seen a huge increase in traffic and, more importantly, real conversions. Byron's expertise and dedication have truly taken our online presence to new heights.
Anna Mcnally, Irish Pub Company
We completed the branding form for Ritual, outlining our vision for neutral colours with a pop of colour, an Irish theme, and a logo that worked as a standalone design and within the word ‘Ritual.’ Byron provided a colour palette we loved and initial concepts. After several iterations, we finalised a logo that perfectly captured our vision and gave us a unique brand identity. He also delivered a branding pack with fonts, colours, and imagery, ensuring a cohesive website and Instagram presence. We couldn’t recommend Byron enough—we love our logo!!
Dexter Cottam, Ritual
Design brief A bold, loud, yet friendly and inviting food truck.
Roots
Roots required an eye-catching design to attract customers, I used the jungle theme to evoke boldness and mystery. Soft pink adds a friendly, relaxed vibe, while greens and purples provide contrast and complement the design.
Vinyl wrap design
Branding design
Visual asset design
CaraCottamFit
Challenging typical fitness branding with an inviting identity focused on hard work and dedication. The slogan, “Only For You,” reflects Cara’s mission to empower women to pursue fitness for themselves. This powerful message inspired a bold, punchy brand and website.
Brand identity
Website design
SEO optimisation
Design brief A design that encapsulates the story-telling traditions in Ireland.
Seanchoíche
I created a unique illustration that celebrates this cultural heritage, blending timeless symbols with modern design, resulting in a striking and meaningful graphic for the T-shirt.
Graphic design
Merchandise design
Illustrative design
Ivy Aspirations
I re-designed the Ivy Aspirations website and developed a cutting-edge brand identity that stands out in the industry with a professional and SEO-friendly structure. I used deep purple, gradients, and an abstract logo that represents the "brain" of the brand.
Brand identity
Website design
SEO optimisation
Design brief Design an inclusive, engaging visual identity for HubSpot Global Heart Week.
Hubspot
Heart Week celebrates its people and values. The design reflects the diverse cultures and opinions of HubSpot’s global team, creating an engaging experience. The project focuses on vibrant, culturally inclusive assets.
Event design
Visual asset design
Visual identity
Design brief Professional look with a playful feel. Dedicated to the product.
Pine Cone Coffee Roasters
A Wicklow-based coffee roastery inspired by the founder’s coffee journey in Vancouver. I crafted a brand identity that’s playful yet polished, balancing a clean, professional look with a lighthearted feel, emphasising their dedication to quality in an authentic way.
Brand identity
Typography design
Brand guidelines
Design brief An aspiration to showcase their work around the world.
Irish Pub Company
A dynamic van advertisement that captures an innovative architecture company’s diverse concepts, from Irish pubs to bars and restaurants. The design showcases their full range, from concept to creation.
Advertisment design
Vinyl wrap design
3D preview
Design brief A purposeful event poster
Santiago
A photoshop project. Blending a photo with a brand to create a cohesive image. Therefore, project the message and tone for the event.
Graphic design
Event design
Photoshop
Design brief A new product promotion
Roots
A photoshop project. Blending a photo with a brand to create a cohesive image and project the message and tone for the event.
Graphic design
Product ad design
Photoshop
Gallery
A preview of some of my graphic works
Other Works
Hover you cursor around the works to reveal a preview
Selected Works
Runner Up
Brand Identity
